About a year ago I decided to start tackling more involved affordable music videos seriously on my own of what I call for me as an independent artist, the “large t-shirt size*” variety. We are just wrapping up the second video and I’ve learned that EVERYTHING that you can do yourself will save you money. I chose a hybrid approach of me doing a ton of work myself (DYI) and bringing in talented or professional folks where I felt value would be added and being cheap would do more harm than good.
This adventure as a music video executive producer led me to realize I needed the following:
1. A Song
2. A Concept or Vision for the video
3. A Budget
4. A Team (not required, heavily suggest)
5. A Network
6. A Plan for Promotion
I pick songs that I love and that I have a gut feel are strong representations of who I am as a singer-songwriter and the sound of my band. The song that embodies the vision of my musical journey. You can do this yourself.